Blog
Field notes from the exhibition floor
Practical insight from our builds across Europe — what goes wrong at trade shows, and how the experienced avoid it.
Find the difference: one exhibitor, two GITEX stands, twelve months apart
July 6, 2026
Same client, same show, one year later — what changed (space, artwork, canopy, light-boxes, LED) and what didn't (clients, quality, people).
Read →The most expensive line on your stand budget isn't the stand
June 29, 2026
Rigging — why hanging anything from the hall ceiling costs so much, and how four well-placed points, hall-marked positions and light materials keep it sane.
Read →Golden rules of trade show logistics: why products don't arrive on time
June 22, 2026
When freight misses a show, the failure was booked weeks earlier. Three shipping decisions that decide whether your product makes opening day.
Read →Theft at trade shows: what disappears, when, and how to protect your booth
June 15, 2026
Exhibition theft has three seasons: build-up, show days and teardown. Practical rules that keep your AV, products and coffee machine where they belong.
Read →Fabrication choices: when the expensive option is the cheap one
June 8, 2026
Build-time maths, product weights, stickers vs banners, raised floors and 3D logos — the fabrication trade-offs that decide what a stand really costs.
Read →Exhibitor day: the most underrated day of the show
June 1, 2026
Empties storage, product testing and meeting discipline — three habits that turn handover day into a calm opening morning.
Read →You booked your floor. Here's what your designer needs from you.
May 25, 2026
The questions only you can answer and the files only you have — a design brief checklist that saves revision rounds before the first sketch.
Read →Have a design or tender on your desk?
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